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A practical, down-to-earth book that will lift the lid off of business-to-business branding. If you want a book stuffed full of the logos of the über-brands then this isn’t the book
for you.
If you want someone to tell you how to create stunning visuals, this isn’t the book for you. If you want to take your business to the next level and begin to build real value into your company then read on.
This book will help you to:- Understand how brand works holistically
- Define your brand
- Build a strategy for your brand
- Create real competitive advantage
- Build a winning team
- Radically improve customer retention
- Maximise the value of your business
- And much more besides!
Drawing on a combined experience of more than 50 years, Alan Bright and Phil Parr have created a ‘must-have’ resource for anyone interested in developing a B2B brand.
Their unique insights have lifted branding from the tactical world of corporate marketing and developed a compelling argument for putting it back in the board-room where it belongs! So - step away from those crayons and let’s start to build your strong B2B brand.