 Step away from the crayons."An excellent and very readable book. It's jam-packed with good sense and should be essential reading for every marketer!"
Derek Boltwood, Chillifish. A practical, down-to-earth book that will lift the lid off of business-to-business branding. If you want to take your business to the next level and begin to build real value into your company then this book will help you to: • Understand how brand works holistically
• Define your brand
• Build a strategy for your brand
• Create real competitive advantage
• Build a winning team
• Radically improve customer retention
• Maximise the value of your business
• And much more besides! Drawing on a combined experience of more than 50 years, Alan Bright and Phil Parr have created a ‘must-have’ resource for anyone interested in developing a B2B brand. Their unique insights have lifted branding from the tactical world of corporate marketing and developed a compelling argument for putting it back in the board-room where it belongs! So - step away from those crayons and let’s start to build your strong B2B brand. 
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