Service

Is your brand just about ID?

Friday, 6th July 2007. Posted by phil in Actions, Behaviours, Brand strategy, Customers, Service | No Comments »

I had a bad experience today. I bought a tripod for my camera from an on-line shop. As I wanted quick delivery I paid the extra charge for Next Day. But today came and the tripod wasn’t delivered."I know what" I thought "I’ll ring up and sort something out". Well tha ... Read more

Brand in a nutshell

Friday, 7th September 2007. Posted by phil in Basics, Brand, Brand experience, Brand strategy, Planning, Service, Strategy, Vision | No Comments »

Several times over the last few months of networking I have been handed a business card and asked, "Well, what do you think of my brand?" My answer is always the same: " ... Read more