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Brand strategy
Is your brand just about ID?
Friday, 6th July 2007. Posted by phil in Actions, Behaviours, Brand strategy, Customers, Service | No Comments »
I had a bad experience today. I bought a tripod for my camera from an on-line shop. As I wanted quick delivery I paid the extra charge for Next Day. But today came and the tripod wasn’t delivered."I know what" I thought "I’ll ring up and sort something out". Well tha ... Read more
brand training
Friday, 19th September 2008. Posted by alan in Brand strategy, Brand Training
Our brand training courses will not only help minimise the cost building a brand strategy, but will also provide networking at peer-group level with other CEOs going through the same processes. In difficult trading conditions such as we have now globally, it is ever more ... Read more
Brand in a nutshell
Friday, 7th September 2007. Posted by phil in Basics, Brand, Brand experience, Brand strategy, Planning, Service, Strategy, Vision | No Comments »
Several times over the last few months of networking I have been handed a business card and asked, "Well, what do you think of my brand?" My answer is always the same: " ... Read more
Three reasons not to cut investment in brand during a recession
Wednesday, 6th February 2008. Posted by phil in Basics, Brand, Brand strategy, Planning, Strategy | No Comments »
Research conducted by MORI, amongst 187 senior board directors of the UK's leading companies, concluded that "94% agree that the asset which offers the greatest protection during an economic downturn is a strong brand".There are three reasons for this: Confidence - Loya ... Read more
Branding - too expensive?
Tuesday, 12th February 2008. Posted by phil in Brand, Brand strategy, Culture, Planning, Strategy, Values, Vision | No Comments »
Branding is often thought of as an expensive exercise, but it doesn't have to be! True, creating a new corporate identity and all the printed material changes that accompany such an exercise probably will be expensive. But brand is not just about the visual elements. Creating ... Read more
Where does your brand live?
Wednesday, 6th February 2008. Posted by phil in Brand, Brand strategy, Culture, Planning, Strategy, Values, Vision | No Comments »
The traditional view that brand is a graphical representation of a product or company just won’t do any more. Research shows that as little as 15% of any brand is 'visual'. Indeed to take a purely visual approach to branding in the B2B sector would, we suggest, be an expensive ... Read more