Behaviours

Is your brand just about ID?

Friday, 6th July 2007. Posted by phil in Actions, Behaviours, Brand strategy, Customers, Service | No Comments »

I had a bad experience today. I bought a tripod for my camera from an on-line shop. As I wanted quick delivery I paid the extra charge for Next Day. But today came and the tripod wasn’t delivered."I know what" I thought "I’ll ring up and sort something out". Well tha ... Read more

It's all about the little things (behaviours count)

Wednesday, 8th August 2007. Posted by phil in Behaviours, Brand experience | No Comments »

It has been said that if you break a Coca-cola bottle, any of the bits of the broken bottle would be recognisable as being from a Coca-cola bottle.For me, that's a great analo ... Read more