Basics

Brand in a nutshell

Friday, 7th September 2007. Posted by phil in Basics, Brand, Brand experience, Brand strategy, Planning, Service, Strategy, Vision | No Comments »

Several times over the last few months of networking I have been handed a business card and asked, "Well, what do you think of my brand?" My answer is always the same: " ... Read more

Three reasons not to cut investment in brand during a recession

Wednesday, 6th February 2008. Posted by phil in Basics, Brand, Brand strategy, Planning, Strategy | No Comments »

Research conducted by MORI, amongst 187 senior board directors of the UK's leading companies, concluded that "94% agree that the asset which offers the greatest protection during an economic downturn is a strong brand".There are three reasons for this: Confidence - Loya ... Read more

Myth Busters

Thursday, 6th November 2008. Posted by alan in Basics | No Comments »

Myth Busters ... Read more